{"id":140,"date":"2018-01-09T11:00:26","date_gmt":"2018-01-09T16:00:26","guid":{"rendered":"https:\/\/www.vispronet.com\/blog\/?p=140"},"modified":"2025-02-18T11:11:53","modified_gmt":"2025-02-18T16:11:53","slug":"principles-of-good-design","status":"publish","type":"post","link":"https:\/\/www.vispronet.com\/blog\/principles-of-good-design\/","title":{"rendered":"The Principles of Good Banner Design"},"content":{"rendered":"<p>When it comes to design, \u201cprinciple\u201d can refer to:<\/p>\n<ol>\n<ul>A way to lay down a design philosophy, both for user experience design and product design.<\/ul>\n<\/ol>\n<p>With this definition in mind, let\u2019s look at all the different principles of good design and apply it to designing <a href=\"https:\/\/www.vispronet.com\/custom-banners\">custom banners<\/a>.<\/p>\n<h2>Principles for Good Elemental Design<\/h2>\n<p>Regardless of what other design principles you might follow, there are a couple of principles that every graphic designer or graphic artist needs to be aware of when it comes to a banner layout. Being aware of these will not only make you more effective when it comes to creating banner graphics but also help the content you create be both more appealing and informative.<\/p>\n<h3>Contrast<\/h3>\n<p>Quite simply, contrast is how we can tell one object apart from another, and it\u2019s often used to emphasize key elements in design projects.<\/p>\n<p>Contrast can be used to make elements of the banner \u201cpop\u201d and grab the viewer\u2019s attention so that it serves as the focal point for the design.<\/p>\n<h3>Space<\/h3>\n<p>Also known as \u201cwhite space\u201d or \u201cnegative space\u201d, this is the open area of the banner. More specifically, it\u2019s the visible area between, above, below, and within the banner that have been used in a design.<\/p>\n<h3>Proximity<\/h3>\n<p>Proximity is the way that all the different elements that make up a banner design are grouped together. Put simply, it\u2019s the nearness of one element to another. Proximity is meant to help both the designer, and the viewer maintain the continuity between visual elements on a page. Along with contrast, proximity is one of the elements that is designed to provide the viewer with a focal point.<\/p>\n<h3>Alignment<\/h3>\n<p>Alignment is the order and organization among the different elements that make up a banner. Elements that have been aligned properly create a visual connection with each other to communicate a story or a message to the viewer.<\/p>\n<p>Designers most often use alignment to put all the elements in a design together in a readable arrangement. For more information on how you can use alignment to improve your designs, <a href=\"https:\/\/webdesign.tutsplus.com\/using-alignment-to-improve-your-designs--webdesign-14501a\">look at this article<\/a> from Envato.<\/p>\n<h3>Repetition<\/h3>\n<p>In most cases, repetition would be overwhelming and turn the viewer or customer away. Not so in banner design. Instead, repetition can be used as a visually appealing way to put emphasis on elements or grab the attention of a reader. Take, for example, this textless iPod ad:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-153 aligncenter\" src=\"https:\/\/www.vispronet.com\/blog\/wp-content\/uploads\/2018\/01\/ipod-people2-727416-300x240.gif\" alt=\"\" width=\"300\" height=\"240\" \/><\/p>\n<p>The repeated use of people doing things with an iPod in their hand connects each of the four frames together, even though individually each person is different and they\u2019re doing different things.<\/p>\n<h2>Principles of Good Banner Design Overall<\/h2>\n<p>As design bleeds more and more into the overall marketing space, marketers will have to contend both with designing custom banners and figuring how to both deal with bad bits of design and elevate the good parts of that design.<\/p>\n<p>To that end, we\u2019ve taken a leaf from the book of Dieter Rams, the chief designer for Braun from 1961 to 1995 and <a href=\"https:\/\/www.vitsoe.com\/gb\/about\/dieter-rams\">the industrial designer for Vitsoe<\/a> for their 606 Universal Shelving System, 620 Chair Programme and 621 Table.<\/p>\n<p>Let\u2019s look at some of his principles of good design and see how they can be applied to banner design as well.<\/p>\n<h3>1.\u00a0\u00a0\u00a0\u00a0\u00a0 Banner Designs Must Be Innovative<\/h3>\n<p>When it comes to designing a logo for a banner, the possibilities for being innovative with your design are by no means exhausted. In fact, there have been several articles published about innovative design trends to watch out for, but here are a couple of the big hitters:<\/p>\n<ul>\n<li>Responsive and contextual logos: when it comes time to design a logo, you need to create an aesthetically pleasing design that can be used on any kind of banner, whether it be <a href=\"https:\/\/www.vispronet.com\/wall-banners\">against a wall<\/a>, <a href=\"https:\/\/www.vispronet.com\/trade-show-hanging-signs\">from a ceiling<\/a>, <a href=\"https:\/\/www.vispronet.com\/pole-banners\">on a pole<\/a>, or on a <a href=\"https:\/\/www.vispronet.com\/banner-stands\">banner stand<\/a>.<\/li>\n<li>Experimental typography: typography has always been experimented with \u2013 people have developed new typographic shapes and even modified pre-existing typefaces using illustrative techniques.<\/li>\n<li>Metaphors pushed to the extreme: while metaphors aren\u2019t new to logo design, they\u2019ve recently become a focal point of deep creative exploration. Consider what kinds of thoughtful and clever concepts you can use to give your logo more depth.<\/li>\n<\/ul>\n<h3>2.\u00a0\u00a0\u00a0\u00a0\u00a0 Good Design Makes a Product Understandable<\/h3>\n<p>When potential customers look at your company\u2019s logo on a custom banner, they should have an immediate understanding of what that product does or what it\u2019s used for. It clarifies the product\u2019s use and structure. It makes the product \u201ctalk\u201d \u2013 but at best, it should be self-explanatory as to what the product is or what it does.<\/p>\n<h3>3.\u00a0\u00a0\u00a0\u00a0\u00a0 Good Design is Honest<\/h3>\n<p>Don\u2019t try to make your product any more useful, powerful, or valuable than it is. At best, you\u2019re setting your customers up for disappointment. In the worst-case scenario, you may end up losing angry customers. Don\u2019t try to manipulate your customer by making promises that you can\u2019t keep.<\/p>\n<h3>4.\u00a0\u00a0\u00a0\u00a0\u00a0 Good Design Involves as Little Design as Possible<\/h3>\n<p>Dieter Rams\u2019s guiding words when it came to his designs were \u201cLess, but better.\u201d Start with simple things first. Concentrate on the essential aspects to ensure that your products (and their logos) aren\u2019t burdened by non-essentials on the banner.<\/p>\n<p>What do you think are examples of good banner design? Feel free to comment below.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>When it comes to design, \u201cprinciple\u201d can refer to: A way to lay down a design philosophy, both for user experience design and product design. With this definition in mind, let\u2019s look at all the different principles of good design and apply it to designing custom banners. Principles for Good Elemental Design Regardless of what [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":2275,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[22],"tags":[25,26,27],"class_list":["post-140","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-design","tag-design","tag-good-design","tag-what-makes-good-design"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What makes a good design? The principles of good design.<\/title>\n<meta name=\"description\" content=\"What is good design? The principles of good design range from what makes a good design element to how to make your designs innovative and understandable.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.vispronet.com\/blog\/principles-of-good-design\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What makes a good design? The principles of good design.\" \/>\n<meta property=\"og:description\" content=\"What is good design? The principles of good design range from what makes a good design element to how to make your designs innovative and understandable.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.vispronet.com\/blog\/principles-of-good-design\/\" \/>\n<meta property=\"og:site_name\" content=\"Vispronet\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/vispronet\/\" \/>\n<meta property=\"article:published_time\" content=\"2018-01-09T16:00:26+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-02-18T16:11:53+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/www.vispronet.com\/blog\/wp-content\/uploads\/2024\/01\/Good-Design-150x150-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"150\" \/>\n\t<meta property=\"og:image:height\" content=\"150\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Chris Edwards\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@vispronet_com\" \/>\n<meta name=\"twitter:site\" content=\"@vispronet_com\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Chris Edwards\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.vispronet.com\/blog\/principles-of-good-design\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.vispronet.com\/blog\/principles-of-good-design\/\"},\"author\":{\"name\":\"Chris Edwards\",\"@id\":\"https:\/\/www.vispronet.com\/blog\/#\/schema\/person\/3f6890b85854d50a79df18d13352136f\"},\"headline\":\"The Principles of Good Banner Design\",\"datePublished\":\"2018-01-09T16:00:26+00:00\",\"dateModified\":\"2025-02-18T16:11:53+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.vispronet.com\/blog\/principles-of-good-design\/\"},\"wordCount\":897,\"publisher\":{\"@id\":\"https:\/\/www.vispronet.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.vispronet.com\/blog\/principles-of-good-design\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.vispronet.com\/blog\/wp-content\/uploads\/2024\/01\/Good-Design-150x150-1.png\",\"keywords\":[\"design\",\"good design\",\"what makes good design\"],\"articleSection\":[\"Design\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.vispronet.com\/blog\/principles-of-good-design\/\",\"url\":\"https:\/\/www.vispronet.com\/blog\/principles-of-good-design\/\",\"name\":\"What makes a good design? 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