{"id":185,"date":"2018-01-18T11:00:17","date_gmt":"2018-01-18T16:00:17","guid":{"rendered":"https:\/\/www.vispronet.com\/blog\/?p=185"},"modified":"2026-04-16T08:56:27","modified_gmt":"2026-04-16T12:56:27","slug":"how-to-set-up-a-trade-show-booth","status":"publish","type":"post","link":"https:\/\/www.vispronet.com\/blog\/how-to-set-up-a-trade-show-booth\/","title":{"rendered":"Setting Up a Trade Show Booth: 10 Actionable Tips"},"content":{"rendered":"<p>You\u2019ve probably heard of <em>the five-second rule<\/em>.<\/p>\n<p>You\u2019ve probably heard of the five-second rule.<\/p>\n<p>It states that you can drop food on the ground and, if you pick it up within 5 seconds, you can eat it.<\/p>\n<p>Well, there\u2019s also the three-second rule.<\/p>\n<p>Instead of grabbing food, the three-second rule says that you must grab a customer\u2019s attention within the first three seconds, otherwise you\u2019ll lose them forever.<\/p>\n<p>We\u2019ve all been to trade shows and seen the rows of booths with boring table throws and lackluster backdrops.<\/p>\n<p>In an environment like this, how is a vendor supposed to stand out?<\/p>\n<p><strong>The answer is this:<\/strong><\/p>\n<p>Learn how to set up a booth for a trade show that blows your audience\u2019s socks off. It\u2019ll take time, money and a little creative juice, but it\u2019ll be worth it in the end.<\/p>\n<p>Why? Here\u2019s some of what you\u2019ll get out of it:<\/p>\n<ul>\n<li>Increased customer interaction: If you create a booth layout that generates a lot of buzz, people will flock to it to see what all that buzz is about.<\/li>\n<li>Increased social media presence: If people find your booth interesting and innovative (like Corning\u2019s booth at the Consumer Electronics Show in 2012, shown below) they\u2019ll bring it up themselves on social media by sharing it on places like Twitter (usually using event-specific hashtags, to boot).<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-186 aligncenter\" src=\"https:\/\/www.vispronet.com\/blog\/wp-content\/uploads\/2018\/01\/CES_2012_-_Corning_Gorilla_Glass_6937783493-300x225.jpg\" alt=\"\" width=\"300\" height=\"225\" \/><\/p>\n<p>So, here\u2019s how to set up <a href=\"https:\/\/www.vispronet.com\/trade-show-displays\">trade show displays<\/a> to maximize customer interaction in those first crucial seconds.<\/p>\n<p style=\"text-align: center;\"><strong>Table of Contents<\/strong><\/p>\n<table style=\"margin: 0 auto; width: 300px;\">\n<tbody>\n<tr>\n<td><a href=\"#standout\">10. Make Your Booth Stand Out with Banner Stands<\/a><\/td>\n<\/tr>\n<tr>\n<td><a href=\"#buzz\">9. Create Buzz with Good Promotional Items Like Die Cut Stickers<\/a><\/td>\n<\/tr>\n<tr>\n<td><a href=\"#games\">8. Host Games, Surveys or Quizzes<\/a><\/td>\n<\/tr>\n<tr>\n<td><a href=\"#demonstrate\">7. Demonstrate Your Product with a Trade Show Counters<\/a><\/td>\n<\/tr>\n<tr>\n<td><a href=\"#meet\">6. Meet the Other Exhibitors<\/a><\/td>\n<\/tr>\n<tr>\n<td><a href=\"#workBooth\">5. Connect with Customers with Trade Show Seating<\/a><\/td>\n<\/tr>\n<tr>\n<td><a href=\"#email-list\">4. Compile an Email List<\/a><\/td>\n<\/tr>\n<tr>\n<td><a href=\"#socialmedia\">3. Stay Active on Social Media<\/a><\/td>\n<\/tr>\n<tr>\n<td><a href=\"#adjacent\">2. Keep an Eye on Competitors and Customers<\/a><\/td>\n<\/tr>\n<tr>\n<td><a href=\"#clients\">1. Bring in Your Best Clients<\/a><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n<div id=\"home\">\n<div id=\"setup\">\n<h2>How To Set Up a Trade Show Booth That Gets You Noticed<\/h2>\n<div id=\"standout\">\n<h3>10.\u00a0\u00a0\u00a0\u00a0 Make Your Booth Stand Out with Banner Stands<\/h3>\n<p>No matter what event you\u2019re going to, whether it\u2019s the Consumer Electronics Show, E3, or even just the local home goods show, the best way to get customers to notice your booth is to have a booth that stands out from the crowd using custom <a href=\"https:\/\/www.vispronet.com\/banner-stands\">banner stands<\/a>. While it\u2019s certainly harder to do with a pre-made booth as compared to a custom trade show booth, it\u2019s certainly not impossible, as Camp of Champions USA showcases with their booth below.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-187 aligncenter\" src=\"https:\/\/www.vispronet.com\/blog\/wp-content\/uploads\/2018\/01\/cocusa-300x300.jpg\" alt=\"\" width=\"300\" height=\"300\" \/><\/p>\n<p>In Camp of Champions\u2019 case, they did two big things: they set out freebies for interested parties (<a href=\"https:\/\/www.vispronet.com\/trade-show-literature-racks\">the brochures and flyers<\/a> on the right) and they set up a contest, with the winner getting a free week of summer camp. Contests are huge \u2013 if people think they\u2019re going to win something, they\u2019re more likely to stop by.<\/p>\n<p>You don\u2019t have to have freebies or a contest \u2013 just something that makes visitors want to stop and look at your booth.<\/p>\n<h3>What to Use in a Trade Show Booth<\/h3>\n<table>\n<thead>\n<tr>\n<th class=\"vinyl-align\"><a href=\"https:\/\/www.vispronet.com\/custom-tablecloths?ref=blog\">Custom Tablecloths<\/a><\/th>\n<th class=\"vinyl-align\"><a href=\"https:\/\/www.vispronet.com\/retractable-banners?ref=blog\">Retractable Banners<\/a><\/th>\n<th class=\"vinyl-align\"><a href=\"https:\/\/www.vispronet.com\/portable-trade-show-counters?ref=blog\">Portable Counters<\/a><\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td width=\"33%\"><a href=\"https:\/\/www.vispronet.com\/custom-tablecloths?ref=blog\"><img decoding=\"async\" src=\"https:\/\/images.vispronet.com\/AllOverPrintRegular-02-1.jpg\" alt=\"All Over Print Table Cover\" \/><\/a><\/td>\n<td width=\"33%\"><a href=\"https:\/\/www.vispronet.com\/retractable-banners?ref=blog\"><img decoding=\"async\" src=\"https:\/\/images.vispronet.com\/DualSidedRollUpExteriorWithFeet2.jpg\" alt=\"Dual Sided Roll Up Exterior\" \/><\/a><\/td>\n<td width=\"33%\"><a href=\"https:\/\/www.vispronet.com\/portable-trade-show-counters?ref=blog\"><img decoding=\"async\" src=\"https:\/\/images.vispronet.com\/VPNShowcase05.jpg\" alt=\"Portable Twist Counter &amp; Tower\" \/><\/a><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<table>\n<thead>\n<tr>\n<th style=\"text-align: center;\"><a href=\"https:\/\/www.vispronet.com\/trade-show-literature-racks?ref=blog\">Literature Racks<\/a><\/th>\n<th style=\"text-align: center;\"><a href=\"https:\/\/www.vispronet.com\/pop-up-displays?ref=blog\">Pop Up Displays<\/a><\/th>\n<th style=\"text-align: center;\"><a href=\"https:\/\/www.vispronet.com\/tension-fabric-displays?ref=blog\">Tension Fabric Displays<\/a><\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td><a href=\"https:\/\/www.vispronet.com\/trade-show-literature-racks?ref=blog\"><img decoding=\"async\" src=\"https:\/\/images.vispronet.com\/VPN-TradeshowMagazineRack.jpg\" alt=\"Treadeshow Magazine Display Rack\" \/><\/a><\/td>\n<td><a href=\"https:\/\/www.vispronet.com\/pop-up-displays?ref=blog\"><img decoding=\"async\" src=\"https:\/\/images.vispronet.com\/pop-up-display.jpg\" alt=\"Pop Up Booth 7.4ft x 5.0ft\" \/><\/a><\/td>\n<td><a href=\"https:\/\/www.vispronet.com\/tension-fabric-displays?ref=blog\"><img decoding=\"async\" src=\"https:\/\/images.vispronet.com\/ipad-tablet-stand.jpg\" alt=\"Tablet Kiosk Stand\" \/><\/a><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<div id=\"buzz\">\n<h3>9.\u00a0\u00a0\u00a0\u00a0 Create Buzz with Good Promotional Items Like Die Cut Stickers<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium wp-image-381\" src=\"https:\/\/www.vispronet.com\/blog\/wp-content\/uploads\/2018\/01\/150626-F-ZB755-010-300x200.jpg\" alt=\"\" width=\"300\" height=\"200\" \/><\/p>\n<p>The <a href=\"https:\/\/www.vispronet.com\/personalizable-products\">personalizable products<\/a> (\u201cswag\u201d) that you choose to hand out at your booth will impact the way customers view your trade show presence. Giving away a free pen to everyone that walks by doesn\u2019t really cut it anymore. Get items that you know will be as unique or high-quality as the product you\u2019re offering. Consider things like <a href=\"https:\/\/www.vispronet.com\/die-cut-stickers\">die cut stickers<\/a>, speakers, wireless radios, or even personalized items like name plates or custom flags \u2013 all items your customers will use.<\/p>\n<\/div>\n<div id=\"&quot;games\">\n<h3>8.\u00a0\u00a0\u00a0\u00a0 Host Games, Surveys or Quizzes<\/h3>\n<figure id=\"attachment_382\" aria-describedby=\"caption-attachment-382\" style=\"width: 300px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-382\" src=\"https:\/\/www.vispronet.com\/blog\/wp-content\/uploads\/2018\/01\/Gamescom_2009_-_Electronic_Arts_5086-300x197.jpg\" alt=\"\" width=\"300\" height=\"197\" \/><figcaption id=\"caption-attachment-382\" class=\"wp-caption-text\">Gamescom 2009 &#8211; Electronic Arts<\/figcaption><\/figure>\n<p>If all your competition has is brochures, and you show up with a fun game in your booth that\u2019s industry-relevant, who do you think customers are going to flock to? Just make sure that your games are fun and attract positive attention to your booth \u2013 which means leaving the raffle cage and bingo cards at home.<\/p>\n<p>Use surveys and quizzes to test customers\u2019 industry knowledge and reward them for answers they get right or just poll them on things they think should be happening in the industry. People like to know that their voices are heard, and you\u2019ll gain definite customer loyalty by showing that you\u2019re listening. For more info on how contests can help your booth win out over others, check out <a href=\"https:\/\/pointerpro.com\/blog\/how-to-collect-leads-at-an-event-with-a-scratch-card-contest\/\">SurveyAnywhere\u2019s article on the subject<\/a>.<\/p>\n<\/div>\n<div id=\"demonstrate\">\n<h3>7.\u00a0\u00a0\u00a0\u00a0 Demonstrate Your Product with a Trade Show Counters<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium wp-image-344\" src=\"https:\/\/www.vispronet.com\/blog\/wp-content\/uploads\/2018\/01\/640px-Gamescom_Playstation_VR_Playseat_36454815300-300x200.jpg\" alt=\"\" width=\"300\" height=\"200\" \/><\/p>\n<p>If you\u2019re spending money to come to a trade show, hopefully you\u2019ve got a product or a service that\u2019s both valuable and unique. The people that pass by your booth are there to find something or someone interesting enough that they award their business to that company. Why shouldn\u2019t it be you?<\/p>\n<p>The best way to get customers interested in a product is to showcase it using portable <a href=\"https:\/\/www.vispronet.com\/portable-trade-show-counters\">trade show counters<\/a>. Think of it like a mini-infomercial or sales pitch \u2013 what value do you offer the audience that your competitor doesn\u2019t? If you can make it hands-on, that\u2019s even better: the more involved your audience is, the better they\u2019ll remember your booth.<\/p>\n<p>If you have a product that attendees can physically touch, like a <a href=\"https:\/\/www.vispronet.com\/ipad-kiosk-stand\">tablet stand<\/a> or machine, that works best for interaction. However, if you offer an intangible product or service, such as a web program or tax service, it is best practice to showcase as much product information as you can using display items such as <a href=\"\/retractable-banners\">retractable banners<\/a>.<\/p>\n<\/div>\n<div id=\"meet\">\n<h3>6.\u00a0\u00a0\u00a0\u00a0 Meet the Other Exhibitors<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium wp-image-380\" src=\"https:\/\/www.vispronet.com\/blog\/wp-content\/uploads\/2018\/01\/33781864983_40796130cc_b-300x127.jpg\" alt=\"\" width=\"300\" height=\"127\" \/><\/p>\n<p>After you set up your booth, walk around and meet some of the other exhibitors at the show. Learn what goods and services they offer. Not only will you be able to refer customers to them and they to you, but you\u2019ll develop good business relationships that may last far longer than the individual leads each of you generate.<\/p>\n<\/div>\n<div id=\"workBooth\">\n<h3>5.\u00a0\u00a0\u00a0\u00a0 Connect with Customers with Trade Show Seating<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium wp-image-343\" src=\"https:\/\/www.vispronet.com\/blog\/wp-content\/uploads\/2018\/01\/2012_Vendor_Trade_Show_March_6__7_6963295721-300x225.jpg\" alt=\"\" width=\"300\" height=\"225\" \/><\/p>\n<p>This is probably the most important part of making a booth that maximizes customer interaction. If you have a booth that your customers can stop at, make sure that there\u2019s someone they can sit and talk to. <a href=\"https:\/\/www.vispronet.com\/portable-trade-show-furniture\">Branded trade show furniture<\/a> is a great way to provide seating while still showcasing your brand. Listen to what your customers are telling you. Answer their questions.<\/p>\n<p>Above all, though, just strike up a conversation and ask the customer about their needs. So many customers just grab the freebie and bolt because they think they\u2019ll have to listen to a long, drawn-out sales pitch, and you don\u2019t want to be that guy.<\/p>\n<p>If your customer has bags and bags of information and freebies already, offer to send them an information packet or brochure later \u2013 this ensures that your information has a chance to stand out and not get lost in the post-show crush.<\/p>\n<\/div>\n<div id=\"email-list\">\n<h3>4.\u00a0\u00a0\u00a0\u00a0 Compile an Email List<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium wp-image-378\" src=\"https:\/\/www.vispronet.com\/blog\/wp-content\/uploads\/2018\/01\/Email-spam-sample-300x145.png\" alt=\"\" width=\"300\" height=\"145\" \/><\/p>\n<p>If your show has a registration booth, see if you can get a list of the attendees. If not, set up a sheet at your booth for people to leave their name and email. This will let you email not only interested parties but also people who didn\u2019t have time to take in all of your booth. One of the best ways to do this is to give away something small in exchange for their business card (pens and <a href=\"https:\/\/www.vispronet.com\/custom-magnets\">magnets<\/a> work well here).<\/p>\n<\/div>\n<div id=\"socialmedia\">\n<h3>3.\u00a0\u00a0\u00a0\u00a0 Stay Active on Social Media<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium wp-image-346\" src=\"https:\/\/www.vispronet.com\/blog\/wp-content\/uploads\/2018\/01\/social-media-2636256_960_720-300x300.jpg\" alt=\"\" width=\"300\" height=\"300\" \/><\/p>\n<p>Combine your social media presence with your in-person trade show presence \u2014 it\u2019s a great way to achieve marketing success. By integrating social media into your trade show exhibit, you enhance your company\u2019s presence with customers both near and far. Social media is also a great way to help fix the lack of media and audience coverage that many booths get. Demonstrate your product using a video. Tag your social media posts with event-specific and otherwise relevant hashtags and keywords. Use Twitter and Facebook to connect with potential prospects and loyal customers both during and before the show starts.<\/p>\n<p>The way you use social media after the trade show also matters. Not only should you follow up with your most valuable contacts and clients but also make sure to nurture business relations with any of the new contacts you generate throughout the show. You can also <a href=\"https:\/\/www.vispronet.com\/social-media-frames\">post fun pictures from the show<\/a> to make your posts more eye-catching.<\/p>\n<p>Don\u2019t discount blogging, either \u2014 writing up a blog post about the conversations you had, people you met, and booths you saw is a great informational resource for your clients, especially those who might not have been able to make it.<\/p>\n<\/div>\n<div id=\"adjacent\">\n<h3>2.\u00a0\u00a0\u00a0\u00a0 Keep an Eye on Competitors and Customers<\/h3>\n<p>When you go to a trade show, there are dozens of different vendors and thousands of attendees \u2014 all of whom are targeting or being targeted by different sections of the market. Identify what sections might be interested in your product \u2014 it\u2019ll give you a way to reach many more customers than you might have before.<\/p>\n<p>While you\u2019re keeping an eye on potential customers and clients in your adjacent markets, make sure to look out for vendors, too. You don\u2019t need to be nabbing contacts from direct competition, but it\u2019s an excellent idea to trade contact information with each other. This way, you can swap leads that might be better served by each of your products.<\/p>\n<\/div>\n<div id=\"clients\">\n<h3>1.\u00a0\u00a0\u00a0\u00a0 Bring in Your Best Clients<\/h3>\n<p>It\u2019s far and away easier to persuade a previous buyer to buy again than it is to get a new buyer to buy for the first time. So, if you have the budget for it, spring for tickets for your best clients. Not only will you have almost guaranteed sales, but the attention to your booth may bring in new buyers who are on the fence.<\/p>\n<\/div>\n<\/div>\n<p>What tips and tricks do you have for making your trade show booth remarkable? Let us know on <a href=\"https:\/\/www.facebook.com\/vispronet\/?ref=br_rs\">Facebook<\/a>, <a href=\"https:\/\/twitter.com\/Vispronet_com\">Twitter<\/a>, or in the comments below.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>You\u2019ve probably heard of the five-second rule. You\u2019ve probably heard of the five-second rule. It states that you can drop food on the ground and, if you pick it up within 5 seconds, you can eat it. Well, there\u2019s also the three-second rule. Instead of grabbing food, the three-second rule says that you must grab [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":2278,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-185","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-trade-show-tips"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>10 Actionable Tips for Setting Up a Trade Show Booth<\/title>\n<meta name=\"description\" content=\"Do you have a trade show or event coming up? Do you want more attention at the show this year? Read our definitive guide on how to set up a tradeshow booth.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.vispronet.com\/blog\/how-to-set-up-a-trade-show-booth\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"10 Actionable Tips for Setting Up a Trade Show Booth\" \/>\n<meta property=\"og:description\" content=\"Do you have a trade show or event coming up? Do you want more attention at the show this year? 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