{"id":217,"date":"2018-01-25T11:00:08","date_gmt":"2018-01-25T16:00:08","guid":{"rendered":"https:\/\/www.vispronet.com\/blog\/?p=217"},"modified":"2024-12-04T15:57:06","modified_gmt":"2024-12-04T20:57:06","slug":"trade-show-booth-ideas-stand-out","status":"publish","type":"post","link":"https:\/\/www.vispronet.com\/blog\/trade-show-booth-ideas-stand-out\/","title":{"rendered":"Trade Show Booth Ideas to Attract Visitors"},"content":{"rendered":"

When you or your company participate in a trade show, it provides you with an excellent avenue to showcase your products, introduce your services to prospective customers and network with other vendors or industry leaders. When you\u2019re in a space that\u2019s filled with hundreds of other vendors, it\u2019s important to stand out because you\u2019re all vying for the same people\u2019s attention. The best way to stand out is to have some trade show booth ideas that really grab the customer’s attention so that they stop and look at your booth.<\/p>\n

Here are some great trade show booths for you to take a look at, as well as some trade show presentation tips for you to keep in mind as you design your company\u2019s trade show booth.<\/p>\n

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Shop The Block’s booth has it all: a table to demonstrate various local products, some small giveaways for interested customers, space to stock extras, and even a trio of promotional banners<\/a> to help draw in the customer\u2019s attention. For more information on how to build a promotional roll-up banner to best draw customer attention, check out this\u00a0post<\/a> on the subject.<\/p>\n

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The Duel Game Calls exhibit takes everything a step further. They\u2019ve forgone the single table in favor of\u00a0several oval portable counters<\/a> with the Duel Game Calls logo emblazoned on them. The whole booth is backed by a pair of trade show displays to draw customer attention. Literature is off to one side in a brochure holder<\/a>, with other giveaways next to it — everything Duel Game Calls needs make sure their customers remember them when they walk away from the booth.<\/p>\n

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Harmonies Brew’s display is another simple one — simple, yet effective. They’ve got a trade show table cover with their logo on it and samples of their products, plus a roll up banner off to one side with a collage of images designed to evoke good feelings and make the customer stop and look, whereby the staff can engage them in product demo or something similar.<\/p>\n

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Kyle Winkler\u2019s booth is probably the simplest of the lot \u2013 it\u2019s just a pair of banner stands<\/a> with some logos and slogans emblazoned across the front and\u00a0 a table to hold some literature and his laptop. Sometimes that\u2019s all you need. We\u2019ll talk a little bit more about that when we talk about the different trade show booth ideas and tips you can use to draw customer attention to your brand.<\/p>\n

So what tips do we have to draw customer attention to your booth? Read on and find out.<\/p>\n

5 Tips To Make Your Trade Show Booth Stand Out<\/h2>\n
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  1. See what you\u2019re up against.<\/b> Do your research. There are some great trade show booths out there \u2013 is your competition one of them? Learn what your competitors are bringing to the show \u2013 not just in terms of their booth, but staff-wise and customer-wise, too. Does their staff seem friendly and knowledgeable? How does their sales pitch stack up against the literature they provide? Are they giving anything out to the people that stop by their booth? If so, what? These and other questions can help you out not just what your competition\u2019s doing right<\/i>, but what you\u2019re doing wrong<\/i>, both of which are valuable insights when it comes to putting together a great trade show booth.<\/li>\n
  2. Invest the time and money to make sure that you have a great display. <\/b>If you want to look bigger and better than the competition, you have to make sure you build or print something that looks better than what your competition brings out. That doesn\u2019t mean you have to spend hundreds of dollars on it, but it also means that you can\u2019t slap cloth over a table and call it done.<\/li>\n
  3. Use props. <\/b>Remember the Duel Game Calls booth up above? The little holographic displays, the huge trade show backdrops and even the literature and giveaways are just props to grab a customer\u2019s attention, which is exactly what props are designed to do. But your props don\u2019t have to be that elaborate or that single-minded. Instead, you can use props as part of games (like a roulette wheel) or even just for the novelty.<\/li>\n
  4. Make sure you look sharp. <\/b>It\u2019s not just the things or the people inside the booth that can attract visitors \u2013 sometimes it\u2019s the booth itself. Make sure your booth stands out. Like I said above, though, this doesn\u2019t have to cost a fortune: Autodesk won EXHIBITOR Magazine\u2019s Gold Award for Innovative Green Booth Design<\/a> by building most of their display at the 2009 National Association of Broadcasters show out of common cardboard tubes.<\/li>\n
  5. Be specific to attract the people who should know you. <\/b>You want to go with a \u201cbenefit-oriented\u201d sign. Benefit-oriented signage is signage that provides an answer or guides a client to a solution. In order to be benefit-oriented, signage should:<\/li>\n<\/ol>\n