{"id":763,"date":"2018-07-05T12:30:11","date_gmt":"2018-07-05T16:30:11","guid":{"rendered":"https:\/\/www.vispronet.com\/blog\/?p=763"},"modified":"2024-12-04T15:50:22","modified_gmt":"2024-12-04T20:50:22","slug":"costs-of-exhibiting-at-a-trade-show","status":"publish","type":"post","link":"https:\/\/www.vispronet.com\/blog\/costs-of-exhibiting-at-a-trade-show\/","title":{"rendered":"What are the costs of exhibiting at a trade show?"},"content":{"rendered":"

One of the biggest questions we get from trade show hopefuls is \u201cwhat are the costs of exhibiting at a trade show?\u201d<\/p>\n

The answer to that question is pretty straightforward. At the same time, though, it can vary from person to person and company to company.<\/p>\n

There are four main costs associated with going to a trade show:<\/p>\n

    \n
  1. The cost of the trade show booth itself.<\/li>\n
  2. The cost of show services, such as materials handling\/drayage, electricity and Wi-Fi.<\/li>\n
  3. Personnel costs and related expenses such as lodging and travel.<\/li>\n
  4. Trade show collateral such as freebies and giveaways.<\/li>\n<\/ol>\n

    All of these are things that you can easily identify and budget for, but how do you do that? What kind of budget are you looking at when it comes to exhibition expenses?<\/p>\n

    Here\u2019s the bottom line:<\/strong><\/h5>\n

    A rough estimate of your trade show budget should be three times the amount of money you plan on spending on your exhibit.<\/p>\n

    So, for example, let’s say you\u2019re planning get a 10 x 10 booth space at your next event. You\u2019d be looking at a cost of $13,800 for just the booth space. Multiply that by three and you\u2019re looking at event budget of $41,400.<\/p>\n

    How did we get to this number? Rates vary (for example, SATELLITE 2018<\/a> sells their booth space for $57.50 per foot), but the industry standard is $138 per foot of floor space you rent at an event. A 10 x 10 booth space has an area of 100 feet: 100 x 138 x 3 = $41,400.<\/p>\n

    Budget Breakdown \u2013 Allocating Trade Show Costs<\/h2>\n

    Come up with the number you need to spend to exhibit at a trade show. Once you have that, it\u2019s time to figure out how that budget\u2019s going to be split. EXHIBITOR Magazine has a really nice infographic<\/a> that breaks the budget down into simple percentages with explanations. Here\u2019s some of what they recommend:<\/p>\n