One of the key factors to running a successful business is always increasing your revenue. It is often used to determine how successful a company is. Getting a positive return on investment is very important, but just how does a company do this? There are many ways for a business to grow its revenue and attract new customers. Here are 25 helpful tips for taking your business to the next level.
1. Create a List of Goals You Want to Achieve
Before you begin coming up with marketing ideas, it’s important to set aside some goals that you want to achieve, whether it be related to revenue or not. Bring your associates together and discuss a business plan, such as how much you want to grow your revenue, how many more customers you would like, etc. Keep track of your list of goals. It will make coming up with advertising ideas much simpler if you keep what you want to accomplish in mind.
2. Raise Your Marketing Budget
There’s an old saying that it costs money to make money. This is often true with advertising your business. If you want an effective marketing strategy, you need to have a solid budget. Your budget should cover portable displays for real life events, boosting your social media posts, using digital ad platforms, and some helpful apps and tools to get the best content for your website. Find a good balance by setting aside money without going overboard.
3. Look at Your Pricing
An easy way to get more revenue is to look at how much your products cost and whether you should increase or decrease your prices. If you increase your prices, you will make more on each sale, but if you decrease your prices, you might get more interest in your products and therefore get more sales. Consider a price where your product isn’t too expensive but is also not too cheap so you can get a positive return on your investment.
4. Grow Your Geographical Outreach
What parts of the country or world do you ship out to? If you are only doing business locally, then you might not be reaching your full geographical potential. If you offer services rather than products, then having a local outreach is important, but if you sell products and can ship out across the country or the world, make sure you look into your options. Don’t just market your products to those who live close by, there’s a whole world of customers out there.
5. Market to Previous Customers
A simple way to ensure more sales is to advertise to people who have bought from you before. If they previously purchased something from you and had a good experience, there’s a good chance they will do it again. Keep a list of your client’s emails and send out email blasts to them or create content for your followers on social media to inform them of new products, upcoming sales, etc. Build a relationship with previous customers to make them recurring shoppers.
6. Market to Frequent Customers
If you already have a list of customers that have purchased items from you more than once, make it a priority to target your marketing toward them. Since they frequently buy from you, they will likely do it again. Send them emails or messages promoting new products, items they might like, upcoming sales, and anything else they might be interested in. Since they are loyal customers, you have a better chance of getting orders.
7. Have “Pay Later” Options
For businesses with large, expensive items or that often receive bulk orders, it’s often a good idea to include a “Pay Later” option. Have your customers purchase the product and ship it to them but have them pay for it within a certain timeline. This shows trust and gives some smaller businesses time to send you the money. Here is an informative guide with everything you need to know about a “Buy Now, Pay Later” option.
8. Open Your Site to Different Payment Methods
Many popular sites have the option for more than one payment method. Some websites might have customers add their card information onto a site while others have PayPal or Google Pay options at checkout. Allowing multiple payment methods rather than just one is always a good idea. This makes things convenient for the customer when checking out as they probably have a preferred method of payment. It’s important to make your checkout as fast and easy as possible so the customer doesn’t abandon their cart.
9. Advertise Similar Products to Customers
Rather than sending out a general email blast to all customers, tailor emails and announcements to certain customer segments. For example, if these customers bought a product, you probably carry similar items that they might need. Send them a message promoting similar products or items often bought with what they purchased. Personalizing your emails to specific customers increases your chances of getting a sale, especially if you advertise products they will likely need soon.
10. Create Bundles of Popular Products
Do you have products that are big sellers? Do people often buy them in bulk? If so, make it easier for the customer by packaging your popular products in bundles. Make sure, however, they are products customers are likely to buy more than one of. For example, if it’s an everyday household item such as paper towels or lightbulbs, there’s a good chance people will buy more than one per order. Most companies offer product bundles at a discount to entice customers.
11. Keep Adding New Products or Services
Don’t offer the same products year after year. Keep your product line fresh by constantly adding new items and services. If you want to keep customers engaged and continuously shopping on your site or at your store, try adding new products to your inventory. Every quarter or year, launch new products and services and promote them to your customers on social media or via email. If you grow your inventory, there’s a better chance of growing your revenue.
12. Ask for Customer Feedback
It’s important to know what your company is doing right and what you should work on. An easy way to find this information is by asking for feedback from customers. Have them leave reviews on your website or ask them in person. Having customer feedback on your product pages also informs future customers what to buy. How many times do you look at reviews before you buy something? If you get a negative review, see how you can fix it to make your website or products easier for consumers to use.
13. Offer Special Discounts for Loyal Customers
If you have a list of loyal customers that continue to buy products for you over the years, get them to purchase even more by offering them a special discount. Generate a list of your longest and most trusted customers and have a special discount set up just for them. One of the easiest ways to increase revenue is to target those who you know have bought from you before and who will likely buy from you again.
14. Have Discounts or Sales Setup
Another way to generate interest and build revenue is by setting up a storewide or sitewide sale for all customers, new and old, to join. Advertise a sale on your website using social media, sitewide banners, and emails sent out to your customer base. Rather than just having sales rarely, create sales for all special shopping holidays and weekends when people are likely to buy from you. Offer a discount on certain products that you want to get “out there” or on the entire site to ensure even more interest.
15. Create a Subscription Package
If you have a mailing list or a service customers can subscribe to, reward people for signing up. Have a subscription package that you offer to people. Packages can include special discounts off an order, free merchandise, V.I.P. emails, or anything else that will entice potential customers to subscribe to your mailing list or group. If someone takes the time to give you their information, make them feel special and show your appreciation.
16. Don’t Overcharge for Delivery
Some customers may be tempted to abandon their carts if they see there is a large delivery fee. It’s important to offer a reasonable charge for shipping and delivery for a successful check out process. Better yet, many sites offer free shipping for customers who purchase a certain amount on their site, encouraging them to spend more. If you do charge, however, make sure that it’s not a costly fee. Look at some competitors and see what their shipping rates are for an estimate.
17. Generate a Social Media Presence
One of the best ways to generate new customers is by advertising your brand on social media. Uploading content to sites like Twitter, Facebook, Instagram, or TikTok raises brand awareness and grabs the attention of potential customers. It’s important, however, to think about which network your customer base uses. For example, if you market to a younger audience, something like Instagram or TikTok might be more efficient than Facebook. It’s also a good idea to create a profile on several sites to reach out to different demographics.
18. Attend Industry Events
A great way to build authority within your own industry or locally is to attend events, such as trade shows, festivals, sporting events, fairs, and more. You can become a sponsor for local events, which allows you to advertise your brand to attendees, or you can set up a booth at expos to showcase your logo and new products or services. When attending an event, it’s crucial to stand out and be memorable. Most companies create eye-catching custom displays, such as custom pop up tents, custom flags, or retractable banners to raise brand awareness.
19. Offer High-Quality Products or Services
If you want previous customers to return or recommend you to others, there’s no better way of doing this than offering high-quality products or services. People are more likely to leave a positive review or suggest you to a friend or coworker if you give them a great experience. Invest some time and money in launching great products that people will want to buy or services that benefit the customer for a good return on investment.
20. Motivate Your Employees
One of the ways to give a positive client experience is having a staff that helps them, such as a dedicated sales team or helpful customer service. You can achieve this by motivating your employees. Your employees are more likely to be engaged with their job if they enjoy it and have a goal in mind. Offer incentives for workers who do well and reward your employees when they reach a goal. Here are some tips for motivating your staff.
21. Have Great Customer Service
Have you ever heard someone complain about a company because they had bad customer service? Many people won’t deal with a company again if they have a bad customer service experience. This is why it’s paramount to put a lot of effort into having quality customer service. If someone calls with a question or needs help, make sure your team is kind and reliable. It will pay off in the end as it leaves a positive impact on customers.
22. Let Customers Purchase Products on a Website
If you run a store, don’t just sell your products in person. Also have them available to order on a website. When your products are available in person, you’re only reaching a fraction of your potential customer base. If you establish a website and have the option of ordering your products online, it will make it easier for customers to find your products and will open your business up to people far away. This is why it’s important for even small businesses to utilize websites.
23. Promote Products Via Emails
Ask for and collect the email addresses of those who have purchased from you and put together a list for email blasts. Sending routine emails out to your customer base reminds them that you exist and notifies them about any new products or sales you may have. When creating an email list, you can also divide your customers into segments so you can cater different products or messages to different groups for better sale results.
24. Offer Bulk Discounts
If you carry products that people often buy more than one of or have a company that sells to resellers, have bulk discounts for large orders. This means that the larger the order quantity is, the less each individual item costs. Many large companies do this so they can tempt customers into buying more than one product. It’s also convenient for the customers as they don’t have to continuously go onto your site to keep ordering the same item.
25. Target Customers in Your Base
When trying to grow your audience, think about who your core customers are. Who is usually buying from you: mothers, small business owners, gamers, fashionistas, etc.? Then consider where you can reach out to many in your base. For instance, many gamers might frequent gaming blogs and certain social media apps. So, try to get your name out there by contacting popular bloggers for a product review or creating a profile and ads on their preferred social media site to raise your awareness.
These useful tips will help you achieve your goals of increasing your revenue and create a more positive experience for your customers. These strategies will also help raise your brand awareness so more potential customers are familiar with your business. Consider what areas your business can improve on and create a business plan to immediately start building your revenue!