Using design software like Adobe Photoshop (or Illustrator) to create the artwork for your trade show goods is one of the best ways to make the process as easy as possible. One of the most important skills you can have when using these tools is knowing how to convert CMYK to Pantone when setting up
One of the biggest questions we get from trade show hopefuls is “what are the costs of exhibiting at a trade show?” The answer to that question is pretty straightforward. At the same time, though, it can vary from person to person and company to company. There are four main costs associated with going to
Breezing past your deadlines with time to spare depends on having a great trade show checklist. Many companies nail the logistical part of the checklist, but let their marketing lag behind. When they start playing catch-up, they end up being flooded with deadlines. So how do you stop the inevitable rush of deadlines? First and
