When you or your company participate in a trade show, it provides you with an excellent avenue to showcase your products, introduce your services to prospective customers and network with other vendors or industry leaders. When you’re in a space that’s filled with hundreds of other vendors, it’s important to stand out because you’re all vying for the same people’s attention. The best way to stand out is to have some trade show booth ideas that really grab the customer’s attention so that they stop and look at your booth.
Here are some great trade show booths for you to take a look at, as well as some trade show presentation tips for you to keep in mind as you design your company’s trade show booth.
Shop The Block’s booth has it all: a table to demonstrate various local products, some small giveaways for interested customers, space to stock extras, and even a trio of promotional banners to help draw in the customer’s attention. For more information on how to build a promotional roll-up banner to best draw customer attention, check out this post on the subject.
The Duel Game Calls exhibit takes everything a step further. They’ve forgone the single table in favor of several oval portable counters with the Duel Game Calls logo emblazoned on them. The whole booth is backed by a pair of trade show displays to draw customer attention. Literature is off to one side in a brochure holder, with other giveaways next to it — everything Duel Game Calls needs make sure their customers remember them when they walk away from the booth.
Harmonies Brew’s display is another simple one — simple, yet effective. They’ve got a trade show table cover with their logo on it and samples of their products, plus a roll up banner off to one side with a collage of images designed to evoke good feelings and make the customer stop and look, whereby the staff can engage them in product demo or something similar.
Kyle Winkler’s booth is probably the simplest of the lot – it’s just a pair of banner stands with some logos and slogans emblazoned across the front and a table to hold some literature and his laptop. Sometimes that’s all you need. We’ll talk a little bit more about that when we talk about the different trade show booth ideas and tips you can use to draw customer attention to your brand.
So what tips do we have to draw customer attention to your booth? Read on and find out.
5 Tips To Make Your Trade Show Booth Stand Out
- See what you’re up against. Do your research. There are some great trade show booths out there – is your competition one of them? Learn what your competitors are bringing to the show – not just in terms of their booth, but staff-wise and customer-wise, too. Does their staff seem friendly and knowledgeable? How does their sales pitch stack up against the literature they provide? Are they giving anything out to the people that stop by their booth? If so, what? These and other questions can help you out not just what your competition’s doing right, but what you’re doing wrong, both of which are valuable insights when it comes to putting together a great trade show booth.
- Invest the time and money to make sure that you have a great display. If you want to look bigger and better than the competition, you have to make sure you build or print something that looks better than what your competition brings out. That doesn’t mean you have to spend hundreds of dollars on it, but it also means that you can’t slap cloth over a table and call it done.
- Use props. Remember the Duel Game Calls booth up above? The little holographic displays, the huge trade show backdrops and even the literature and giveaways are just props to grab a customer’s attention, which is exactly what props are designed to do. But your props don’t have to be that elaborate or that single-minded. Instead, you can use props as part of games (like a roulette wheel) or even just for the novelty.
- Make sure you look sharp. It’s not just the things or the people inside the booth that can attract visitors – sometimes it’s the booth itself. Make sure your booth stands out. Like I said above, though, this doesn’t have to cost a fortune: Autodesk won EXHIBITOR Magazine’s Gold Award for Innovative Green Booth Design by building most of their display at the 2009 National Association of Broadcasters show out of common cardboard tubes.
- Be specific to attract the people who should know you. You want to go with a “benefit-oriented” sign. Benefit-oriented signage is signage that provides an answer or guides a client to a solution. In order to be benefit-oriented, signage should:
- Be legible (not just visible) from down the aisle in either direction.
- Give any potential client a good reason to stop.
- Answer one or all of the client’s questions, most specifically “what’s in it for me?” When clients find that a business has something they need, they’re more inclined to stop.
- Include a solution to a client’s business problem. This is by far the best way to get someone to stop. If a client knows you have a solution to their problem, not only are they more inclined to stop, but you’ll be able talk to them much more easily because they’ve already decided that you have the solution to their problem.
What tips do you have for making your trade show booth stand out? Let us know on Facebook, Twitter, or in the comments below.