With digital media slowly creeping into advertising campaigns across the globe, it can be hard to come up with a reason to use the traditional approaches. After all, who looks at a flag anyway? It turns out a lot of people do. Using marketing flags outside your business to advertise things garners something called passive attention – that is, attention you didn’t ask for but are getting anyway. Not only are custom marketing flags are still garnering interest for their advertising capabilities – after all, they’re essentially set-and-forget advertising – but they’re also getting attention for their other capabilities, too. Here’s ten reasons that people still use custom marketing flags as part of their advertising efforts.
Compared against the cost of other advertising pieces, like pop up banners or tents, feather advertising flags are incredibly cheap for the marketing capabilities of what you’re getting. In an era where many businesses spend hundreds and thousands of dollars on ad campaigns for TV, newspaper, internet, or radio that either don’t work or end up being much less effective than was hoped, custom feather flags can be very affordable when compared to these types of advertising.
9. Easy to assemble
Marketing flags as a whole are easy to assemble. Just attach the poles together, slide the print down over the completed pole, and stick the completed marketing flag into its base. This goes for teardown, too, which means that your marketing feather flag can be setup, taken down, moved and removed with a modicum of fuss and time – time you can spend with your clients.
8. Light and portable
Feather marketing flags are incredibly light and portable: our heaviest model only weighs 4.6 lbs, making it easy to carry whether it’s assembled or stowed in one of our travel cases. Set up can be accomplished anywhere – outside your business, at your trade show booth, or even at the beach!
7. Small, but tall
Feather marketing and advertising take up minimal space: small models clock in at 1.3 feet wide, while our largest model is 4.9’ wide – but it delivers an almost-unprecedented 14.9 feet of vertical advertising space. This is a boon in cities like New York, San Francisco or Chicago where you might have limited space to work with.
Most marketing flags these days are made from polyester, which designed to be long-lasting and is made for year-round use. In fact, one of their names is sail flag, which refers to the fact that they can stand up to both fair and moderate weather such as wind, snow or rain.
Our feather flags are made from Polyflag Standard FR, a polyester-based fabric material that is durable, long-lasting and flame-retardant.
Unlike some other marketing materials, you can have more than one marketing flag according to your budget, each advertising a different feature, product, event or sale. Each flag’s hardware can be used for as many years as you need – all you have to do is swap out your prints. This reveals another way that feather marketing flags are so incredibly versatile: the print is what makes your flag take its shape, so if you want a different shape for your flag, you just have to get a different print.
3. Easy to design and print
There is nothing stopping you when it comes to designing your flag — you can let your imagination flow and customize your flag as you wish. Not only can you use professional graphic design software like Adobe Photoshop or Adobe Illustrator, but we also offer our custom VisproDesign suite of design software.
2. Optimally located
No matter where you’re located, your marketing flags can advertise for you. Since advertising flags use vertical space, horizontal space for your advertising displays is no longer needed. You advertise with just a foot or two of space if needed – or go as big as five feet wide if you have the space for it. If you’re in a crowded business park or shopping center, you can use a custom advertising flag to draw visitor attention to your business’s location.
1. Advertises 24/7
Once set up, a marketing flag advertises for you 24/7 – everyone who sees it, whether they’re walking by or driving by, is a potential customer. As a bonus, your flags don’t expire like digital marketing does – they’ll still be valid advertising hours later, when your Twitter statuses and Facebook posts have been overlapped and overwhelmed by your competition’s digital copy.
What do you think are good reasons to use custom marketing flags as part of your advertising efforts? Let us know on Facebook, Twitter or in the comments below!