The lightweight frame comes with a countertop and hidden shelf and your print attached (partial wrap) so it sets up in seconds. The print and hardware can also be ordered separately so you can reuse your hardware pop up frame over and over. At the end of the day it all collapses down to fit in the included carrying case. Take your show on the road and never worry again about missing out on an important contact. To complete your trade show booth, combine the pop up trade show counter with the Pop Up Portable Booth and a brochure holder.